The Missouri United Methodist Foundation raises, manages, and distributes money to United Methodist churches across the state. The nonprofit is passionate about its work and steadfast in its beliefs, but it had a difficult time communicating its value to churches and potential donors.

To get the nonprofit team on the same page about what the foundation does and who it exists to serve, we created a comprehensive brand book, complete with a clearly defined target audience, creative messaging, and marketing strategy. And to help the Missouri United Methodist Foundation connect with a younger audience, which is critical to its success, we designed an array of inspired visual brands for the nonprofit to choose from.